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“We were thinking that, if all these songs were hits, it will help him develop as an artist before his first album,” Janick says. On the eve of the Tuesday (October 5) release of Mars’ debut album, “Doo-Wops & Hooligans,” Elektra co-president John Janick thinks that the success of “Nothin’ on You” and “Billionaire,” as well as the steady growth of the disc’s retro-romantic first single, “Just the Way You Are,” have set up Mars as a multifaceted flagship artist for the recently revived label. Although he was hawking his Smeezingtons material to pay his bills, Mars’ focus remained on his solo career. Yet for Mars (real name: Peter Hernandez), it’s never been about producing other people.
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Mars’ featured vocals on the song’s chorus, as well as on B.o.B’s Billboard Hot 100-topping “Nothin’ on You,” were preceded by a songwriting credit on Flo Rida’s “Right Round” and production work on K’naan’s “Wavin’ Flag,” which became the official anthem of the 2010 World Cup. Mars might have been strapped for cash, but before the “Billionaire” refrain popped into his head, the 24-year-old Hawaii native already had an impact on pop radio as a member of production team the Smeezingtons. We were like, ‘Is this the biggest mistake we’ve ever made? We thought we were broke in California what are we going to do here?’ So we’ve got no money, and I’m walking the streets and came up with, ‘I wanna be a billionaire, so frickin’ bad.’” We had per diems, so they gave us 250 (a few hundred dollars) each to live off of for 11 days,” Mars says. “Me and (production partner) Ari Levine went out to London to work on producing and writing for an artist. dollar and British pound.Īccording to Mars, he came up with the hook to the pop-rap hit last year while walking around London and slowly realizing just how broke he actually was. NEW YORK (Billboard) - Bruno Mars and Travie McCoy’s hit single “Billionaire” might never have been written had Mars been aware of the exchange rate between the U.S.